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Sky Deutschland to broadcast adverts directly into train passengers’ heads

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Sky Deutschland has developed technology to transfer adverts from train windows directly and silently into commuters’ heads.

Passengers leaning their head against the window will “hear” adverts “coming from inside the user’s head”, urging them to download the Sky Go app.

The proposal involves using bone conduction technology, which is used in hearing aids, headphones and Google’s Glass headset, to pass sound to the inner ear via vibrations through the skull.

Passengers leaning their head against the window will “hear” adverts “coming from inside the user’s head”, urging them to download the Sky Go app.

 

A video for the Talking Window campaign released by Sky Deutschland and ad agency BBDO Germany states: “Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message.”

The voice comes from a Sky-branded transmitter made by Audiva that is attached to the train window.

BBDO spokesman Ulf Brychcy told the BBC: “If our customer Sky Deutschland agrees, we will start with the new medium as quickly as possible.

via Sky Deutschland to broadcast adverts directly into train passengers’ heads – Telegraph.

Written by bothernews

July 5, 2013 at 4:08 pm